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I translate intricate ideas into visual stories that your audience can actually understand and remember.
Every creative decision emerges from deep comprehension - design always serve your content's purpose.
Visual systems tested in real applications from day one, flexible enough to grow with your needs.
As designers, we dedicate substantial time to crafting the perfect visual metaphors that make the novel and unexpected feel familiar and approachable. But how do metaphors and analogies work? And what makes a good metaphor?
