I'm a designer specialized in communicating science and research through strategy, visual identity design, website design, and video production.
Exploring innovative ways for research to stand out
Building visual systems that elevate research, from logo to website
Turning complex research into captivating stories
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As designers, we dedicate substantial time to crafting the perfect visual metaphors that make the novel and unexpected feel familiar and approachable. But how do metaphors and analogies work? And what makes a good metaphor?