The team at Rooted Futures Lab sought my help to create a brand that would resonate with both the tech community and environmental advocates. Together, we crafted a unique identity for the non profit that bridges the gap between nature, technology, and society in a visually compelling way. We developed a flexible identity system that combines AI schematics with vintage botanical imagery, using a color palette that blends tech aesthetics with natural tones. This versatile branding can adapt from joyful and optimistic to more serious tones as needed, including a distinct podcast identity that uses glass reflections to symbolize shedding new light on tech's environmental impact.
